Five Social Media NO-NOS (How many are you making?)

Unfortunately, this is how most small businesses behave when trying to get a footing in the social landscape. We hang out our shingles and immediately go for the hard sell. We tape Buy This buttons on our foreheads and, in the process, we trip over our own feet. In Mashable’s June article, “5 Ways Small Businesses Get Social Media Wrong,” Nellie Akalp, CEO of CorpNet.com, notes that although blatant promotional copy DOES have its place in the socialsphere, it shouldn’t exceed 5-10 percent of your posts and tweets. And that’s not very much. In fact, it’s a pretty darn small part of the discussion.Soooo, if you’re not blowing your own horn, what SHOULD you be talking about? Answer: Be a resource & provide helpful information to the folks who have tuned in. “Share great content from others in the industry,” Akalp says. “Ask questions and encourage participation. And … recognize that sometimes it’s better to talk less and listen more.”
Hmmm. What a concept.
http://mashable.com/2012/06/25/small-businesses-social-media-tips/