SplendidlySaid, home of Dallas writer/editor, Elaine Rogers

Taking on “sucky content,” author and journalist Minda Zetlin has made our day, but she’s not the only proponent of the bold new concept that “content matters.” Twitter co-founders Evan Williams and Biz Stone, for instance, have launched a new online news source called “Medium” that Zetlin says is dedicated to the notion of “rethinking publishing” more »

You’ve never been guilty of calling a new product launch “revolutionary,” “unprecedented,” “innovative” or “exclusive,” have you? Well, certainly not. You’re far too creative and thoughtful about your company communications to ever pepper your promos with words like “groundbreaking” or “exciting.” That’s crazy talk! EVEN SO, you might find it fun to have a look-see more »

Developing the most “likeable” mix of content for your company’s facebook page gets easier if you imagine yourself at a cocktail party, trapped in the corner with that boorish bozo who won’t stop talking about himself. Bottom line: nobody wants to be That Guy because we all know that’s no way to get yourself LIKED. more »

When your twitter feed is full of mindless posts about where people had lunch and how cute their dogs look, it’s EASY to get confused and fed up with the notion of using social media to connect with your client base. (Ummm. Exactly HOW is all this trivia supposed to “build brand loyalty” again??) No more »