SplendidlySaid, home of Dallas writer/editor, Elaine Rogers

Because we’re word nerds and are always interested in learning more about  the art of expanding engagement and helping our clients feel more comfortable in their blogger’s chairs, we don’t have to feel guilty about reading other marketer’s and editorial experts’ blogs on company time.  And, frequently, we stumble upon words of wisdom from folks more »

There is hardly ANYTHING I love more than giggling over typos published by respectable sources. That’s why I felt almost giddy when I read TheAtlanticWire.com’s December compilation of their favorite typos of 2012. No question. There were some DOOZIES. We all know how easy it is, when typing fast, to transpose or omit letters, which more »

I have a love-hate relationship with published typos. Love catching them; hate it that they made it to press. The “rewards” of my habitual game of Spot-The-Typo seem more frequent these day, and I find myself wondering whether all the proofreaders are underpaid, overworked or have simply been escorted from the building, pink slips in more »

Grammar rules can be the bane of a creative jag. There you are, words flowing and your message coming together clearly, until you stumble upon an awkward turn of phrase that your fifth grade teacher would have frowned upon – or, to be more precise — upon which your fifth grade  teacher would have frowned. more »

“Content Creation” is king according to those digital marketing genies who barrage you with tips on how to maintain a higher social media profile. But who has the time, right? Here’s the good news. You don’t have to burn the midnight oil brainstorming about topics or searching for something — anything — meaningful to say that more »

Taking on “sucky content,” author and journalist Minda Zetlin has made our day, but she’s not the only proponent of the bold new concept that “content matters.” Twitter co-founders Evan Williams and Biz Stone, for instance, have launched a new online news source called “Medium” that Zetlin says is dedicated to the notion of “rethinking publishing” more »

You’ve never been guilty of calling a new product launch “revolutionary,” “unprecedented,” “innovative” or “exclusive,” have you? Well, certainly not. You’re far too creative and thoughtful about your company communications to ever pepper your promos with words like “groundbreaking” or “exciting.” That’s crazy talk! EVEN SO, you might find it fun to have a look-see more »

Developing the most “likeable” mix of content for your company’s facebook page gets easier if you imagine yourself at a cocktail party, trapped in the corner with that boorish bozo who won’t stop talking about himself. Bottom line: nobody wants to be That Guy because we all know that’s no way to get yourself LIKED. more »

When your twitter feed is full of mindless posts about where people had lunch and how cute their dogs look, it’s EASY to get confused and fed up with the notion of using social media to connect with your client base. (Ummm. Exactly HOW is all this trivia supposed to “build brand loyalty” again??) No more »

Terrorized by typos? Turns out they’re so confoundingly common that researchers at the Cambridge-connected MRC Cognition and Brain Sciences Unit have been investigating the issue. Here’s a hint about what they found: “The huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.” Ponder this and you’ll earn the bonus more »